Nowadays, the importance of the online presence of companies is not in question. The marketing strategy is built in parallel in the digital world, as well, because people spend a large part of their day on the Internet.

However, creating a virtual community is not a simple matter of uploading content with a million facts, figures and pictures of projects. It is a very serious task that requires long-term commitment and high creativity.

How to create a strong online community and connect all social networks of a company into a compact whole?

Which posts are best for X, what to post on LinkedIn and what on YouTube? What content is appropriate for professional Instagram?

Let’s see.

Instagram is the ideal place to publish photos of business events, reference projects and official statistics. But it is also a place where we can share impressions from team meetings or celebrations for achieved results, which will help us achieve a balance between business and private ideas.

LinkedIn is the right place to post job ads and occasionally short interviews with some of the employees. Why wouldn’t we interview someone we work with and make it visible online? Why wouldn’t we give more online space to informal, but very important team activities – running for children without parental care or playing tennis for children with cancer?

YouTube – is usually reserved for official messages of top management or technical presentation of products, but it can be a great channel of communication when we want to show to the virtual community what an ordinary day in our company looks like or to convey at least one part of the company culture that we nurture.

So, smart social media management is ideal way to show to the outside world who you are and what you do. The content you publish represents your brand and if it is carefully designed according to the needs of your target groups and marketed with a clear and consistent visual identity, you have a powerful tool to fight the competition.